News & Opinion – Page 387 – Porchlight Book Company

Mar 13, 2007

Other Strengths Books From Gallup

by Porchlight

I talked last week about Strengths Finder 2. 0. I posted a short podcast I did with Tom Rath.

Mar 12, 2007

Cabin Fever

by Porchlight

Here at 800-CEO-READ, we see things a little differently. . .

Mar 10, 2007

A Quick Weekend To Do List from Seth Godin

by Porchlight

Here is Seth's list What would you add? I would add, clean your clothes dryer vent. There was a fire around here caused by the lint igniting in a clogged dryer vent and I was surprised at the number of house fires each year caused by clogged dryer vents.

Mar 09, 2007

Excerpt from The Mormon Way of Doing Business

by Porchlight

A new excerpt is up on our Excerpts Blog. It's a chapter from The Mormon Way of Doing Business: Leadership and Success Through Faith and Family by Jeff Benedict. Before being named CEO of Dell, Kevin Rollins developed a reputation within the company for being a logistics and operational genius.

Mar 09, 2007

Promote Different.

by Porchlight

There is a big article in the Wall Street Journal today about Apple's iTunes and how they wield their power to promote. The classic promotion model in media is to offer co-operative advertising to retail outlets in exchange for favorable placement in store displays or through featuring product in advertising the retailer is doing. Examples of this range from the placement of a book in the front of a Barnes & Noble to a image from Lords of The Rings on all the televisions in the Best Buy Sunday ad to books featured on inBubbleWrap.