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How Your Biases Make You Blind by Faisal Hoque & Drake Baer
“If a company is homogenous in form, it leads to a lack of understanding of what value the customer wants. That misunderstanding is the seed of disruption, for the gap between the value you think your customers want and the value your customers actually want is precisely the space where a competitor can replace you. ”
Heed Your Call by David M.
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We are now accepting submissions for the 2014 Business Book Awards.
Thousands of business books are published each year, each with the potential to promote change and enlighten the way people think about business. We began recognizing these efforts in 2007 with the 800-CEO-READ Business Book Awards, highlighting the best works in a number of categories.
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From the practical to the radical, we've got two outstanding books for your quarterly KnowledgeBOX shipment. These books will ship the week of the 21st, so if you haven't signed up for our kBOX deliveries, sign up today!
Your kBOX feature book is:
The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.
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Here is the first thing that popped into my head when I first glimpsed a copy of this book: I need to give this to my husband! Because his reaction to feedback is usually defensive.
And that's what we always think, right?
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The Smart People Manifesto: How to Get Our Nation’s Top Graduates to Build Things by Andrew Yang
“Our smart people are doing the wrong things. If we can get them to do the right things it will transform the country. We need more jobs, new enterprises and a resurgent culture of innovation in the U.
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