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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

By Perry Marshall

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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.

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Book Information

Publisher: Entrepreneur Press.
Publish Date: 08/13/2013
Pages: 230
ISBN-13: 9781599185057
ISBN-10: 1599185059
Language: English

Full Description

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace.

About the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising and his previous edition of Ultimate Guide to Facebook Advertising was hailed as a "must-read" for anyone selling on Facebook.

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