Basics Graphic Design 03: Idea Generation

Basics Graphic Design 03: Idea Generation

By Neil Leonard and Gavin Ambrose

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Basics Graphic Design 03: Idea Generation explores the many ways in which the designer can generate ideas and develop them into successful design solutions.

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Book Information

Publisher: Bloomsbury Visual Arts
Publish Date: 02/27/2020
Pages: 200
ISBN-13: 9781350170223
ISBN-10: 1350170224
Language: English

Full Description

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

About the Authors

Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication.

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Gavin Ambrose currently teaches at the University of Brighton, UK, and is a practicing designer and author. Paul Harris is a freelance writer whose work appears extensively in magazines and journals in the US and UK.

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