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Beyond Sorry: How to Own Up, Make Good, and Move Forward After a Crisis

Beyond Sorry: How to Own Up, Make Good, and Move Forward After a Crisis

By Ray Hennessey

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Everybody messes up. In relationships. In business. In life. It's a fact of human nature that we're flawed. People aren't inherently bad, but humans tend to do a lot of bad things. Everyone has engaged in behavior they're not proud of. We all have secrets, and we're all prone to traits and impulses we wish we didn't have.

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Book Information

Publisher: Fulton Books.
Publish Date: 02/29/2024
Pages: 126
ISBN-13: 9798889827931
ISBN-10: 8889827939
Language: English

What We're Saying

May 10, 2024

We have entered "The Era of the Apology." Ray Hennessey explains why apologies are so important, and how to get them right. READ FULL DESCRIPTION

Full Description

Everybody messes up. In relationships. In business. In life. It's a fact of human nature that we're flawed. People aren't inherently bad, but humans tend to do a lot of bad things. Everyone has engaged in behavior they're not proud of. We all have secrets, and we're all prone to traits and impulses we wish we didn't have. History, literature, and music for centuries have given us examples of falls from grace, tragedies, and fatal flaws.

And then came the digital age. With the proliferation of social media, so much of our personal and professional behavior can suddenly find itself in the public view. What we do personally affects us professionally and vice versa. The human tendency to fail those who trust us has changed from a personal crisis to one with a large audience often clamoring for some measure of retribution. As humans, professionally and personally, we find ourselves at risk of lasting reputational damage if we don't find a way to recover and move forward.

Beyond Sorry: How to Own Up, Make Good, and Move Forward After a Crisis lays out the framework for people to offer sincere and lasting apologies that can help turn around their careers or personal lives in the digital age.

Redemption of one's reputation isn't easy. It takes more than a simple apology. That's what going beyond sorry means: taking the extra steps to ensure you can fight all the hurdles in your way. Beyond Sorry explores the steps one needs to take to move forward, including finding the right words, delivering the message with credibility, taking ownership of our actions and behaviors, and living a life that shows those around us that we're worthy of another chance.

About the Author

Ray Hennessey is an expert in crisis communications, marketing, and public relations. He is Executive Partner and Chief Executive of Vocatus, a marketing and messaging consulting firm. Previously, he was President and Chief Executive Officer of JConnelly, one the top-50 largest public relations, marketing, and crisis-response firms in the United States.

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