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Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

By Robert Spector

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 01/01/2005
Pages: 221
ISBN-13: 9781578519606
ISBN-10: 1578519608
Language: English

Full Description

Explores the rise of retail's reigning disrupor: retailers who seek to dominate a distinct classification of merchandise and wipe out the competition. Based on decades of research and investigative reporting. Recounts how some retailers have profoundly altered cultural and economic factors.

About the Author

Robert Spector is author of The Nordstrom Way , The Nordstrom Way to Customer Service Excellence , Amazon. Com: Get Big Fast , and Category Killers.

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