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Chaos Imperative How Chance and Disruption Increase Innovation, Effectiveness, and Success

The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

By Ori Brafman and Judah Pollack

In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.

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Book Information

Publisher: Crown Business
Publish Date: 08/13/2013
Pages: 240
ISBN-13: 9780307886675
ISBN-10: 0307886670
Language: Eng

What We're Saying

August 08, 2013

The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success by Ori Brafman, Crown Business, 230 pages, $24. 00, Hardcover, August 2013, ISBN 9780307886675 An important piece of Ori Brafman’s new book is its starting point. While announcing the purchase of Gillette in 2005, Proctor & Gamble’s A. READ FULL DESCRIPTION

July 31, 2013

If you're like me, your summer reading list is infinite—wonderful-looking books in a towering protean stack which both promises blissful enrichment and threatens utter annihilation by way of procrastination and its associated guilt. And summer isn't even over yet. Don't get discouraged. READ FULL DESCRIPTION

Full Description

In the bestselling tradition of Switch and Made to Stick, Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation. In The Chaos Imperative, organizational expert and bestselling author Ori Brafman (Sway, The Starfish and the Spider) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.

About the Authors

General Martin E. Dempsey, named one of the most influential leaders in the world by Time magazine (2015), recently retired after 41 years of military service. During his time in the Army, he commanded various military units including United States Central Command, where he was responsible for securing Learn More


ORI BRAFMAN has an MBA in organizational studies from Stanford Business School and consults with and speaks to Fortune 500 companies on organization, disruption, and innovation. Brafman is the coauthor of the New York Times bestseller Sway, as well as the bestselling and critically acclaimed book The Starfish and the Spider.

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