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Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
Quantity | Price | Discount |
---|---|---|
List Price | $27.00 | |
1 - 24 | $22.95 | 15% |
25 + | $16.20 | 40% |
$27.00
Book Information
Publisher: | McGraw-Hill Companies |
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Publish Date: | 05/24/2021 |
Pages: | 368 |
ISBN-13: | 9781264257546 |
ISBN-10: | 1264257546 |
Language: | English |
Full Description
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Choose a marketable content topic
- Figure out where little or no competition exists
- Choose your top channel for disseminating content
- Build long-term customer loyalty
- Monetize your product or service
- Expand your content into multiple channels
- Sell your content asset or scale it into a large enterprise