Data Is Everybody's Business: The Fundamentals of Data Monetization
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
| Quantity | Price | Discount |
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| List Price | $34.95 | |
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| 25 - 99 | $21.67 | 38% |
| 100 - 249 | $20.97 | 40% |
| 250 - 499 | $20.27 | 42% |
| 500 + | $19.92 | 43% |
Non-returnable discount pricing
$34.95
Book Information
| Publisher: | MIT Press |
|---|---|
| Publish Date: | 09/26/2023 |
| Pages: | 200 |
| ISBN-13: | 9780262048217 |
| ISBN-10: | 0262048213 |
| Language: | English |
What We're Saying
The essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization. READ FULL DESCRIPTION
Full Description
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu) Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody's Business is the essential guide for helping everybody in the organization--not just the data specialists--understand, get excited about, and participate in data monetization.