The Porchlight Business Book Awards longlist is here!

Doing Business in Emerging Markets

Doing Business in Emerging Markets

By S Tamer Cavusgil, Pervez N Ghauri, and Leigh Anne Liu

PRINT ON DEMAND— Shipping will be delayed 1-6 weeks for printing
(Depends on publisher)

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro drivers, this third edition provides a comprehensive and authoritative examination of emerging markets across the globe.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $81.00  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$81.00


Book Information

Publisher: Sage Publications Ltd
Publish Date: 05/25/2021
Pages: 376
ISBN-13: 9781526494559
ISBN-10: 1526494558
Language: English

Full Description

Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.

Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.

Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.

This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.

About the Authors

S. Tamer Cavusgil currently serves as Fuller E. Callaway Professorial Chair and Executive Director, Center for International Business Education and Research (CIBER), J. Mack Robinson College of Business, Georgia State University, Atlanta, Learn More


Pervez N. Ghauri completed his PhD at Uppsala University (Sweden) where he also taught for several years. Over the years he has worked at Manchester Business School and King's College London in UK. Currently Pervez is Professor of International Business at University of Birmingham (UK).

Pervez is the Editor-in-Chief of the International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).

Learn More


Leigh Anne Liu is Professor of International Business of Georgia State University USA and Fulbright-Hanken Distinguished Chair of Business and Economics 2020-2021.

Learn More

We have updated our privacy policy. Click here to read our full policy.