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End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

By Brian Solis

It's a new era of business and consumerism--and you play a role in defining it Today's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape.

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Book Information

Publisher: Wiley
Publish Date: 10/18/2011
Pages: 320
ISBN-13: 9781118077559
ISBN-10: 1118077555
Language: English

What We're Saying

November 08, 2011

This new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, by new media expert Brian Solis, is another firm reminder to companies that understanding social media will help them better understand their customers. In 2010, Nielsen research determined that 22. 7 percent of people were using social networks, up 43 percent over the previous year. READ FULL DESCRIPTION

February 22, 2013

Predicting the future can be difficult. Some would say it's impossible. Yet in many predictions, there are things that resonate, things that seem close enough in proximity to the logical flow of events that we see their likelihood. READ FULL DESCRIPTION

October 08, 2015

Brian Solis tells us what question in business he's most interested in answering, and what business books have inspired him so far on his journey. READ FULL DESCRIPTION

October 07, 2015

Brian Solis talks to us about experience architecture, how to implement it throughout a company, and get it right throughout the customer's journey with your company. READ FULL DESCRIPTION

Full Description

It's a new era of business and consumerism--and you play a role in defining it

Today's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
--Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
--John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
--Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
--Mark Burnett, Television Executive Producer

About the Author

Brian Solis is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology's causal effect to help people see people differently and understand what to do about it.

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