Engagement Marketing
(Depends on publisher)
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.95 | |
| 1 - 24 | $21.21 | 15% |
| 25 - 99 | $17.47 | 30% |
| 100 - 249 | $16.97 | 32% |
| 250 - 499 | $16.22 | 35% |
| 500 + | $15.72 | 37% |
$24.95
Book Information
| Publisher: | Wiley |
|---|---|
| Publish Date: | 05/01/2012 |
| Pages: | 224 |
| ISBN-13: | 9781118101025 |
| ISBN-10: | 1118101022 |
| Language: | Eng |
Full Description
As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.
You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.
- Learn how to create customer experiences that increase positive customer reviews and endorsements
- Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business
- Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business
- Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses
Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.