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Experience Mindset: Changing the Way You Think about Growth

The Experience Mindset: Changing the Way You Think about Growth

By Tiffani Bova

A Wall Street Journal Bestseller. From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns.

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Book Information

Publisher: Portfolio
Publish Date: 06/06/2023
Pages: 288
ISBN-13: 9780593542699
ISBN-10: 059354269X
Language: English

What We're Saying

December 21, 2023

Porchlight's Marketing & Editorial Director Dylan Schleicher looks at the year's best book in the Marketing & Communications/Sales & Influence category. READ FULL DESCRIPTION

December 21, 2023

From the bestselling author of <i>Growth IQ</i> comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth. READ FULL DESCRIPTION

November 30, 2023

These 40 books spoke to us—and we believe speak to each other—in a way that furthers the conversations we need to have in the organizations we work in, the communities we live in, and the societies that shape us. With them as a guide, we can make decisions that better shape each, in turn. READ FULL DESCRIPTION

August 02, 2023

If you’ve touted some new technology as a way to fix the ills of the past and improve employees’ day-to-day work lives, and then it doesn’t, what does that say about your company’s planning and leadership? READ FULL DESCRIPTION

June 08, 2023

Employees are the heart of your business. If you want to remain competitive in today’s marketplace, investing in people is no longer a nice-to-have, but rather a must have. READ FULL DESCRIPTION

Full Description

A Wall Street Journal Bestseller! From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience - without considering the impact on your staff - actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It's not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders - IT, Marketing, Sales, Operations, and HR - with KPIs and ownership over outcomes. In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you'll learn:
  • How people, processes, technology, and culture contribute to the "virtuous cycle" of EX and CX.
  • Why the best companies have programs that minimize the customer's effort as well as the employee's effort (and how companies like Southwest and Best Buy get this right)
  • How to effectively roll out technology solutions that boost both EX and CX (hard truth: only 20% of customer-facing employees believe technology makes their job easier. Employees want a seamless technology experience, just like your customers.)
  • What metrics you can use to measure EX, CX, and ultimately, the effect of the two together. You can't improve what you can't measure.

Employees are the heart of your business. If you want to remain competitive in today's marketplace, investing in people is no longer a nice-to-have, but rather a must have.

About the Author

Ranked for the last four years in the Top 50 business thinkers in the world by Thinkers50, Tiffani Bova is a leading thinker who Forbes says "reshapes our perception of growth.

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