Focus: The Future of Your Company Depends on It
(Depends on publisher)
What's the secret to a company's continued growth and prosperity. Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $17.99 |
$17.99
Book Information
| Publisher: | Harperbusiness Essentials |
|---|---|
| Publish Date: | 04/17/2024 |
| Pages: | 320 |
| ISBN-13: | 9780060799908 |
| ISBN-10: | 0060799900 |
| Language: | English |
Full Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
