How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're in
| Quantity | Price | Discount |
|---|---|---|
| List Price | $26.99 |
$26.99
Book Information
| Publisher: | Harper Business |
|---|---|
| Publish Date: | 10/12/2010 |
| Pages: | 272 |
| ISBN-13: | 9780062000453 |
| ISBN-10: | 0062000454 |
| Language: | Eng |
What We're Saying
This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc. READ FULL DESCRIPTION
Full Description
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model--a strategy which multi-million dollar corporations pay premium rates to access--available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.