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Innovative Seller: Keeping Pace in an AI and Customer-Centric World

The Innovative Seller: Keeping Pace in an AI and Customer-Centric World

By Jake Dunlap

"In The Innovative Seller author Jake Dunlap aims to give readers a new way to align their process to meet the modern buyer, as well as for any company looking to modernize their sales organization. Dunlap provides a new framework for how to build a revenue organization as well as out-of-the-box creative answers for daily sales situations while weaving in real stories from his career and life.

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Book Information

Publisher: Wiley
Publish Date: 04/09/2024
Pages: 224
ISBN-13: 9781394180240
ISBN-10: 1394180241
Language: English

Full Description

Practical and straightforward solutions to everyday sales challenges

In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

The author has included a comprehensive tactical appendix, so you can easily identify and locate the exact solution you need when you encounter a specific problem. You'll also find:

  • Proven, grounded, and actionable techniques you can apply immediately to improve your sales performance
  • Instructive stories and anecdotes drawn from Dunlap's decades of sales and sales training experience
  • Insightful discussions of how the typical sales process and model has changed over the years and how to adapt to the new realities of the discipline

An engaging and eye-opening resource for early- and mid-career sales professionals, as well as business development and customer success practitioners, The Innovative Seller will also prove invaluable to managers and executives at quickly growing companies who seek to optimize their firms' sales processes and results.

About the Author

Jake Dunlap is the CEO and Founder of Skaled, a consultancy focused on helping global 2000 companies and start-ups grow by optimizing their sales process, people, and technology with customized, repeatable and sustainable strategies. Prior to Skaled, Jake headed Sales & Customer Success for Chartbeat.

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