Leading Digital: Turning Technology Into Business Transformation
Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again.
Quantity | Price | Discount |
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List Price | $32.00 | |
1 - 24 | $25.60 | 20% |
25 - 99 | $22.40 | 30% |
100 - 499 | $20.80 | 35% |
500 + | $20.16 | 37% |
Non-returnable discount pricing
$32.00
Book Information
Publisher: | Harvard Business Review Press |
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Publish Date: | 10/14/2014 |
Pages: | 256 |
ISBN-13: | 9781625272478 |
ISBN-10: | 1625272472 |
Language: | English |
What We're Saying
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Full Description
Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.