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Leading Digital Turning Technology Into Business Transformation

Leading Digital: Turning Technology Into Business Transformation

By George Westerman

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 10/14/2014
Pages: 256
ISBN-13: 9781625272478
ISBN-10: 1625272472
Language: English

What We're Saying

October 02, 2014

Fall is in full swing, and the list of excellent books is a mile high. Whether you're in need of something on big-picture strategy or personal improvement, the options are many. Here are a few that are on our radar for October. READ FULL DESCRIPTION

Full Description

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

About the Author

Matt Calkins is founder and CEO of Appian. Matt grew Appian from a startup in his basement to the most successful software IPO of 2017. He has served on the board for the Northern Virginia Technology Council, the Virginia Public Access Project and the Sorensen Institute.

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