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Leading with AI and Analytics Build Your Data Science IQ to Drive Business Value

Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value

By Eric Anderson and Florian Zettelmeyer

"From the experts at Kellogg School of Management-an indispensable primer for leaders seeking to seize the competitive advantage using the newest data and AI tools and strategies Written for anyone in a leadership or management role-from C-level to unit/team leaders to rising talent-Leading with AI and Analytics helps you make real, measurable changes that launch your company to the top of your industry.

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Book Information

Publisher: McGraw-Hill Companies
Publish Date: 12/08/2020
Pages: 352
ISBN-13: 9781260459142
ISBN-10: 1260459144
Language: Eng

Full Description

Lead your organization to become evidence-driven Data. It's the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries. The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what's often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories. Inside, you'll find the essential tools to help you:
  • Develop a strong data science intuition quotient
  • Lead and scale AI and analytics throughout your organization
  • Move from "best-guess" decision making to evidence-based decisions
  • Craft strategies and tactics to create real impact
Written for anyone in a leadership or management role--from C-level/unit team managers to rising talent--this powerful, hands-on guide meets today's growing need for real-world tools to lead and succeed with data.

About the Authors

Eric Anderson is the State Director for the Center for Real Estate Education and CEO of Alexander Anderson Real Estate Group and its subsidiaries. He is responsible for strategic direction and long-term planning and leads the charge of creating and implementing the company's growth strategy.

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Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University's Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.

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