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Marketing Management Value Package (Includes Brand You)

Marketing Management Value Package (Includes Brand You)

By Philip Kotler and Kevin Keller

0135042852 / 9780135042854 Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan) Package consists of: 0135136288 / 9780135136287 Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package 0136009980 / 9780136009986 Marketing Management

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Book Information

Publisher: Prentice Hall
Publish Date: 05/29/2008
Pages: 0
ISBN-13: 9780136075288
ISBN-10: 0136075282
Language: English

Full Description

0135042852 / 9780135042854 Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan) Package consists of: 0135136288 / 9780135136287 Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package 0136009980 / 9780136009986 Marketing Management

About the Author

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern s Kellogg School of Management. Hailed as the foremost expert on the strategic practice of marketing, he is author of "Marketing Management," the field s definitive textbook (now in its 13th edition).

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