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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers
Quantity | Price | Discount |
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List Price | $29.95 | |
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100 - 499 | $19.47 | 35% |
500 + | $18.87 | 37% |
$29.95
Book Information
Publisher: | Harvard Business Review Press |
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Publish Date: | 04/01/2008 |
Pages: | 230 |
ISBN-13: | 9781422121153 |
ISBN-10: | 1422121151 |
Language: | English |
What We're Saying
The books on our 2008 shortlist for the Advertising & Marketing Category are: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar (Jossey-Bass, October 2008) Companies put a lot of effort and money into their brands, which can sometimes be higher than the value they place on their customers. As this occurs, the number of quality performing brands decreases. According to Gerzema and Lebar, this is the brand bubble, and the result could have a serious blow to the economy. READ FULL DESCRIPTION