Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)
(Depends on publisher)
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.99 | |
| 1 + | $16.99 | 15% |
$19.99
Book Information
| Publisher: | Harper Perennial. |
|---|---|
| Publish Date: | 05/01/2010 |
| Pages: | 384 |
| ISBN-13: | 9780061353246 |
| ISBN-10: | 0061353248 |
| Language: | English |
What We're Saying
Ten Steps Ahead: What Separates Successful Business Visionaries From the Rest of Us by Erik Calonius, Portfolio, 256 pages, $25. 95, Hardcover, March 2011, ISBN 9781591843764 There’s a lot of press being given to The Social Animal right now, a wonderfully written new book by David Brooks built around the latest research from numerous fields—most notably brain science and the unconscious mind. But there is another book coming out soon that also delves heavily into the latest research on brain science that we hope grabs your attention, Erik Calonius’s Ten Steps Ahead. READ FULL DESCRIPTION
The Honest Truth about Dishonesty: How We Lie to Everyone—Especially Ourselves by Dan Ariely, Harper, 304 pages, $26. 99, Hardcover, June 2012, ISBN 9780062183590 If Dan Ariely’s new book is anything like his last two, it will sell like gangbusters and enlighten a lot of people on a matter of the mind we take for granted, or don’t even stop to consider. And the book, The Honest Truth about Dishonesty, comes at a time when we can use some pause and reflection. READ FULL DESCRIPTION
We conclude our series of looks "inside the longlist" with a look inside this year's Finance and Economics category. READ FULL DESCRIPTION
Full Description
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The Irrational
"A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled." -- Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good." -- James Surowiecki, author of The Wisdom of Crowds
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.
