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Presenting to Win, Updated and Expanded Edition

Presenting to Win, Updated and Expanded Edition

By Jerry Weissman

In this fully updated edition of his classic Presenting to Win , the #1 presentation consultant helps you connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what is in it for their listeners.

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Book Information

Publisher: Pearson.
Publish Date: 11/12/2021
Pages: 336
ISBN-13: 9780136933229
ISBN-10: 013693322X
Language: Eng

Full Description

In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences - and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!

About the Author

Jerry Weissman is the founder and president of Suasive, Inc. , formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A.

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