User Experience Design: A Practical Playbook to Fuel Business Growth
(Depends on publisher)
Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth , UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $34.00 | |
| 1 + | $28.90 | 15% |
$34.00
Book Information
| Publisher: | Wiley. |
|---|---|
| Publish Date: | 05/10/2022 |
| Pages: | 320 |
| ISBN-13: | 9781119829201 |
| ISBN-10: | 1119829208 |
| Language: | English |
Full Description
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start.
In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
You'll discover:
- Why putting users at the center of strategy leads to an almost unfair competitive advantage
- Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
- Common shortfalls that prevent organizations from reaping the value of experience design
- 27 proven "plays" from the UXReactor playbook to put concepts into practice
- Game planning examples to execute at different levels of an organization
A comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.