Porchlight Business Book Awards season is here.

What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands

What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

By Ryan Mathews

Legendary business thinkers Mathews and Wacker reveal how to craft an unforgettable story, create the back story that makes it believable, and make sure the story cuts through todays relentless bombardment of consumer messages and is heard, remembered, and acted on.

READ FULL DESCRIPTION

Quantity Price Discount
List Price $24.99  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

Non-returnable discount pricing

$24.99


Book Information

Publisher: FT Press
Publish Date: 10/22/2007
Pages: 222
ISBN-13: 9780132277426
ISBN-10: 0132277425
Language: English

Full Description

Storytelling is universal in that every society, at every stage of history, has told stories. This text offers business readers a comprehensive storytelling tool chest and practical help in executing a modern storytelling strategy in their companies.

We have updated our privacy policy. Click here to read our full policy.