The 2007 Business Book Awards
Business Book of the Year
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath | Random House
Chip Heath and Dan Heath found inspiration in Malcolm Gladwell’s The Tipping Point and created a manual for how to make ideas sticky. “We wanted to take apart sticky ideas—both natural and created—and figure out what made them stick. What makes urban legends so compelling? Why do some chemistry lessons work better than others?
Why does virtually every society circulate a set of proverbs? Why do some political ideas circulate while others fall short?” From the faux duct-tape on the front cover to the ending’s easy reference guide, the authors have done everything to walk their talk in Made to Stick.
Category Winner
Sales
The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies by Chet Holmes | Portfolio
Category Winner
Leadership
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning | Jossey-Bass
Storytelling is one of the most effective ways of communicating ideas and motivating people to perform. In The Secret Language of Leadership, Denning defines the idea of "narrative intelligence," saying that leaders must use each mode of communication (whether questions, metaphors, conversations, or presentations) to inspire their audience. Only by using stories, he contends, will leaders become transformative leaders.
Category Winner
HR & Organizational Development
One Foot Out the Door: How to Combat the Psychological Recession That's Alienating Employees and Hurting American Business by Judith M. Bardwick | AMACOM
Category Winner
Entrepreneurship & Small Business
No Man's Land: Where Growing Companies Fail by Doug Tatum | Portfolio
Category Winner
Finance & Economics
A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation by Richard Bookstaber | John Wiley & Sons
Category Winner
Marketing & Advertising
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath | Random House
Category Winner
Globalization
The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us by Robyn Meredith | W. W. Norton
Category Winner
Biographies & Memoirs
Bill & Dave: How Hewlett and Packard Built the World's Greatest Company by Michael S. Malone | Portfolio
Category Winner
Personal Development
Responsibility at Work: How Leading Professionals Act (or Don't Act) Responsibly by Howard Gardner | Jossey-Bass
Category Winner
Innovation & Creativity
Group Genius: The Creative Power of Collaboration by Keith Sawyer | Perseus
Category Winner
Industry
The Last Tycoons: The Secret History of Lazard Frères & Co. by William D. Cohan | Doubleday
Category Winner