Chapter 11: Big Ideas
The future of business books lies here.
These books take you to unexplored crossroads, connecting common knowledge with the most advanced understandings of the world. New insights appear at these intersections when the walls of academic discipline are removed. The future of business books lies here.
Age of Unreason
Charles Handy
Products / Harvard Business Review Press
Out of Control: The New Biology of Machines, Social Systems, and the Economic World
Kevin Kelly
Products / Basic Books.
The Rise of the Creative Class, Revisited
Richard Florida
Products / Basic Books
Emotional Intelligence: Why It Can Matter More Than IQ (Anniversary)
Daniel Goleman
Products / Bantam
Thinking, Fast and Slow
Daniel Kahneman
Products / Farrar, Straus and Giroux
To Engineer is Human: The Role of Failure in Successful Design
Henry Petroski
Products / Knopf Doubleday Publishing Group.
The Wisdom of Crowds
James Surowiecki
Products / Doubleday Books
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Products / Random House
