Porchlight Business Book Awards season is here.
Featured ChangeThis Manifesto
Monthly Bestsellers
Fulfillment & Customization Options
The 2024 Porchlight Business Book Awards
Testimonials
Contact Customer Service
DAVID A. AAKER is vice chairman of Prophet Brand Strategy, an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley.
David A Aaker
Jossey-Bass.
We have updated our privacy policy. Click here to read our full policy.