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About Taddy Hall

Taddy Hall is the Chief Strategy Officer at The Advertising Research Foundation and a well-known authority in the fields of innovation and strategy.

Books by Taddy Hall

Competing Against Luck: The Story of Innovation and Customer Choice

Competing Against Luck: The Story of Innovation and Customer Choice

Clayton M Christensen, Taddy Hall, Karen Dillon

Harper Business
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer, Stephen D Rappaport, Taddy Hall, Robert Barocci

Wiley.

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