Jamie Kern Lima is a
New York Times bestselling author and founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L'Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the
Forbes America's Richest Self-Made Women list. She's the author of the new book
Believe IT: How to Go From Underestimated to Unstoppable, an instant
New York Times bestseller,
USA TODAY bestseller, #1
Wall Street Journal bestseller, and #1
Publisher's Weekly bestseller. She's a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She's also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She's also donating 100% of her author proceeds for
Believe IT to
Feeding America and
Together Rising. Learn more at
BelieveIt.com
