The 2015 Business Book Awards
Business Book of the Year
How to Fly A Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton | Doubleday
How to Fly a Horse will leave a positive, lasting impact on the life of a lone creative striver, on the thinking of the most traditional business practitioner, and on everyone in-between. Because of that, we believe it also will have a great impact on the lives of organizations large and small.
The speed at which the modern business world changes demands creativity at every level, and this book’s broad content reassures business leaders and on-the-ground workers alike that new ideas can be found and progress created, as long as the hard yards are put in at all levels. Ashton affirms that:
The human race’s creative power is distributed in all of us, not concentrated in some of us. Our creations are too great and too numerous to come from a few steps by a few people. They must come from many steps by many people. Invention is incremental—a series of slight and constant changes. Some changes open doors to new worlds of opportunity and we call them breakthroughs. Others are marginal. But when we look carefully, we will always find one small change leading to another sometimes within one mind, often among several, sometimes across continents or between generations, sometimes taking hours or days and occasionally centuries, the baton of innovation passing in an endless relay of renewal.
Throughout How to Fly a Horse, Kevin Ashton marries history with modern innovation, fact with inspiration, making his book a joy to read and exemplary story-telling at its finest.
Category Winner
General Business
We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business by Daniel Korschun and Grant Welker | AMACOM Books
Category Winner
Leadership & Management
Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman and Raj Sisodia | Portfolio
Category Winner
Marketing
The Compass and The Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet by Craig Wilson | Rare Bird Books
Category Winner
Sales
The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day by Alex Goldfayn | Wiley
Category Winner
Entrepreneurship
Boss Life: Surviving My Own Small Business by Paul Downs | Blue Rider Press
Category Winner
Personal Development
Reclaiming Conversation: The Power of Talk in a Digital Age by Sherry Turkle | Penguin Press
Category Winner
Innovation & Creativity
How to Fly A Horse: The Secret History of Creation, Invention, and Discovery by Kevin Ashton | Doubleday
Category Winner