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Getting Beyond Better How Social Entrepreneurship Works

Getting Beyond Better: How Social Entrepreneurship Works

By Roger L Martin and Sally Osberg

Who drives transformation in society. How do they do it. In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 10/06/2015
Pages: 272
ISBN-13: 9781633690684
ISBN-10: 1633690687
Language: Eng

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October 29, 2015

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Full Description

Who drives transformation in society? How do they do it?

In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.

The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context.

Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

About the Author

Roger Martin is an author, business school professor, and strategy adviser to CEOs. He is Director of the Martin Prosperity Institute at the Rotman School of Management, where he served as Dean from 1998 to 2013. He is a frequent contributor to Harvard Business Review and other leading publications and has published nine books, including Playing to Win, The Opposable Mind, and Creating Great Choices.<

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