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Data-Ism The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

By Steve Lohr

Steve Lohr, a technology reporter for the New York Times , chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

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Book Information

Publisher: Harper Business
Publish Date: 03/10/2015
Pages: 256
ISBN-13: 9780062226815
ISBN-10: 0062226819
Language: English

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March 10, 2015

DATA-ISM

By Porchlight

Steve Lohr's Data-ism explores the rise of big data and the future of decision making. READ FULL DESCRIPTION

Full Description

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.

Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made--relying more on data and analysis, and less on intuition and experience--and transform the nature of leadership and management.

Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.

--John Hagel, Co-Chairman, Center for the Edge

About the Author

Steve Lohr , senior writer and technology correspondent for the New York Times , and is co-author of U. S. v. Microsoft. He lives in New York City.

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