Rework: A Better, Easier Way To Succeed In Business

"In the real world, you cant have over a dozen employees spread out across eight different cities over two continents. In the real world, you cant attract millions of customers without any salespeople or advertising. In the real world, you cant reveal your formula for success to the rest of the world. But weve done all those things and prospered. The real world isn't a place, its an excuse. Its a justification for not trying. It has nothing to do with you."