ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
The Evolution of Customer Experience: From Consistency to Purpose
By Lior Arussy
"Customer Experience Design has gone through an evolution. This evolution can be best described through three generations of customer experience design: Consistent experiences Exceptional experiences Purposeful experiences We are now facing the third generation of customer experience. While consistency or emotional engagement will be sufficient for some situations, to create true customer relevance, companies must raise their aim when designing their experience. Customer experience has a new higher bar: purpose."
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Blog / ChangeThis
How to Play With Fire: Equip Your Next Generation of Leaders to Deal with Anything
By Porchlight
"Let's put it on the table. The vast majority of organizations put too much leadership development emphasis on people who are already in traditional leadership roles. And not enough on the people who are the promise of the future. Imagine a fire. The hottest part of the flame is at the bottom, not the top. The top gets all the attention, but the bottom is where the real energy is. You want to be able to harness and use the energy of the people nearer the bottom for positive change. Don't snuff it out before it gets going."
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Powerful Tips for Overcoming Career Setbacks
By Bill Treasurer
"At some point, every leader is confronted with the reality that his or her leadership is seriously and substantially flawed. It is at this precise moment when a leader is faced with a choice: learn and grow or remain blindly loyal to ignorance. Every leader worth his or her salt will get a psychological kick in the ass eventually. It is a critical and inevitable part of the leadership experience. The untold truth about leadership is that leaders don't progress from good to great: they go from decidedly bad to pretty good. For the last two decades, I've worked with thousands of leaders across the globe. What follows is what they've taught me about how to overcome career setbacks and become a stronger leader in the process."
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Blog / ChangeThis
How to Transcend the Transactional: Fuel a Lifelong Love Affair with Your Customers and Employees
By Tara-Nicholle Nelson
"Those of us who have taken on business as our life's work must now elevate our thinking. We must dare to be different. Let's stop fixating on which pic to post on which channel. Instead, dedicate yourself and your company to the endeavor of becoming an agent and facilitator of the transformations that people want to make in their lives. Let's talk about why and how."
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Blog / ChangeThis
Enter Mindfulness: Money Advice in Uncertain Times
By Porchlight
"Pundits talk, bloggers blog, regulators write new rules, and financial firms create new products, while ordinary folks get more and more terrified and less and less ahead. Something in our approach to personal finance must shift. The search outside ourselves for answers is getting us nowhere. We're drowning in a salty sea of information without a single drop of clear common sense. What we need is not more financial intelligence. What we need is emotional intelligence. What we need is mindfulness."
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Blog / ChangeThis
What If Everyone Brought Their Soul to Work?
By Porchlight
"What if we told you that profit can be the fuel that empowers you to do some serious good in the world? What would happen if we intentionally tore down those walls that separate us from going to work and giving back—where everyone was given permission to do good while they did their work? Think about how that would even affect your customers; how do you think they'd react if they were given the chance to see the kind of positive impact the dollars they spend can have on the world?"
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Blog / ChangeThis
Death or Glory in the Digital Age of Marketing
By Porchlight
"We are over halfway through a massive transformation of the advertising industry. Smartphone penetration is getting close to 100% in many parts of the world and it won't be too long (maybe 2-3 years) before most TV and video viewing is streamed on demand and most newspapers and magazines will be read on a screen. At that point, almost all marketing will be digital. In parallel, the amount of data about your customers (and potential customers) is growing exponentially. These two trends are converging to destroy mass marketing, along with the associated slow planning timelines and wasted budgets. To succeed in this new world, the marketing function needs to reinvent itself fast, and it won't be easy."
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Turn On, Tune In, Drop In!
By Jagat
"Your most amplified life is possible. That means amplified health, amplified happiness, amplified love, and amplified success. Yoga is a set of tools developed and refined over thousands of years that maximizes the body systems and the space-time continuum of the world around us, meaning our experience of reality, to create the most immense results in all areas of life. Kundalini Yoga is a pure, unbroken stream of these yogic practices and I believe is the quickest, most direct—and most accessible—way to activate your own path of Invincible Living."
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Want to be a Great Leader? Learn to "Be the Fulcrum"
By Porchlight
"To be a great leader you cannot rest on your laurels and you cannot stick with your natural leader-ship tendency when the situation demands otherwise, no matter how well that style has served you in the past. You must be willing and able to shift the balance when the situation demands it."
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Blog / ChangeThis
Seizing Success: How Mindset Makes It Happen
By Porchlight
"There are countless books on the subject of success, but with few exceptions, they approach success from the wrong angle. They preach about how success can be achieved quickly and retained forever, and they are hooked on the methodology and the management of success, not on the most fundamental piece of the puzzle: our mindset of success."
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The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.