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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Death or Glory in the Digital Age of Marketing
By Porchlight
"We are over halfway through a massive transformation of the advertising industry. Smartphone penetration is getting close to 100% in many parts of the world and it won't be too long (maybe 2-3 years) before most TV and video viewing is streamed on demand and most newspapers and magazines will be read on a screen. At that point, almost all marketing will be digital. In parallel, the amount of data about your customers (and potential customers) is growing exponentially. These two trends are converging to destroy mass marketing, along with the associated slow planning timelines and wasted budgets. To succeed in this new world, the marketing function needs to reinvent itself fast, and it won't be easy."
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Blog / ChangeThis
Turn On, Tune In, Drop In!
By Jagat
"Your most amplified life is possible. That means amplified health, amplified happiness, amplified love, and amplified success. Yoga is a set of tools developed and refined over thousands of years that maximizes the body systems and the space-time continuum of the world around us, meaning our experience of reality, to create the most immense results in all areas of life. Kundalini Yoga is a pure, unbroken stream of these yogic practices and I believe is the quickest, most direct—and most accessible—way to activate your own path of Invincible Living."
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Blog / ChangeThis
Want to be a Great Leader? Learn to "Be the Fulcrum"
By Porchlight
"To be a great leader you cannot rest on your laurels and you cannot stick with your natural leader-ship tendency when the situation demands otherwise, no matter how well that style has served you in the past. You must be willing and able to shift the balance when the situation demands it."
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Blog / ChangeThis
Seizing Success: How Mindset Makes It Happen
By Porchlight
"There are countless books on the subject of success, but with few exceptions, they approach success from the wrong angle. They preach about how success can be achieved quickly and retained forever, and they are hooked on the methodology and the management of success, not on the most fundamental piece of the puzzle: our mindset of success."
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Blog / ChangeThis
HACKING INNOVATION
By Josh Linkner
Having studied all kinds of hackers—from the illicit exploits of cybercriminals to the kindhearted researchers who hack in order to eradicate disease—there are some common shared philosophies. This set of beliefs will serve as the underpinning for your own hacking exploits, and allow you to build a hacking culture in your own organization.
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Blog / ChangeThis
Intentional Action: How Leaders Succeed
By Courtney Lynch
"While we never know exactly how many days are ahead of us, it can be quite valuable as leaders to see the expanse of runway in our futures. Whether we have five years or 25 years to retirement, knowing that we have time to recommit, reinvent or redo a decision is comforting. We are only stuck in time if we choose to be. I encourage you to imagine what's next, what's left or what's still in your heart to become, and then take intentional actions toward bringing that vision to life. Embracing the now includes understanding longevity and respecting that we are all still works in progress."
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Blog / ChangeThis
The Entrepreneur's Manifesto: Habits of a More Resilient Business Leader
By Rhett Power
"Did you know that there are roughly 27.9 million business owners and entrepreneurs in the United States who work in their business every day but are unhappy, stressed, and not thriving? I should know, I was one of them."
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Blog / ChangeThis
The Ten Commandments of Startup Profit
By Porchlight
"From the outset, I was committed to building a culture of trust and integrity. I had learned the importance of business ethics from some of the finest corporations in the world, including IBM and Hewlett-Packard. These companies enjoyed tremendous profit and growth while going out of their way to teach, manage, and deliver principled behavior. It seemed very clear to me that you could do the right thing, feel very good about it, and make plenty of money. Profits did not come at the expense of ethical behavior. Quite the contrary—profits resulted from ethical behavior."
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Leadership Imperatives To Achieve The Holy Grail of Business: Long-Term Growth
By Leonard Sherman
"Given increasing globalization and technological disruption, it is becoming harder than ever for companies to sustain growth. ... These harsh realities point to two burning questions of relevance to all senior executives: Why is it so hard for companies to sustain above-market business performance? What can companies do to beat the odds and crack the code to securing the holy grail of business: long-term profitable growth? The answers are rooted in the challenge of mastering three key leadership skills essential to drive long-term business growth: customer centricity, continuous experimentation, and ruthless patience. Fortunately, executives can realistically aspire to become growth superstars, even if wistfully accepting the elusiveness of Hall of Fame acclaim in other endeavors."
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Blog / ChangeThis
Curing the Temporary Dis-Ease of "Too Busy:" Strategies for Everyday Sanity
By Flip Brown
"How often do you hear or read these phrases? 'Sorry, I didn't get back to you – I've been so busy' or 'Things are just crazy busy at work.' This word 'busy' has become almost meaningless on one hand, and a catch-all excuse for not being truly present and engaged on the other. So how do we break out of this pattern? [...] Some would say this is modern life. It's just the way it is. Might as well learn to deal with it because the pace is out of your control. Besides, want to continue to receive a paycheck, right? I completely and sweetly disagree. There are ways to work from a sense of grounded being, of using the awareness of the moment to truly be in the moment, and to be fully engaged without being 'swept along' more often than not."
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.