Blog
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Blog / News & Opinion
InTheBooks 2012
By Porchlight
Each year, we look back on all the books that came out, talk about some of the best, collect the things we did, and more, and compile it into a publication called InTheBooks. Well, it's that time of year again, and the magic team of Dylan Schleicher and Joy Panos Stauber have outdone themselves again by creating the nicest looking, and most enjoyably read annual yet. We send these out to hundreds of people throughout the industry, but surely we've missed a few who would enjoy this.
Categories: news-opinion
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Blog / News & Opinion
Seth Godin Live in Orange County! and Other Behemoth Tales
By Porchlight
Marketers, entrepreneurs, artists, and everyone else are flocking to sunny Costa Mesa, California in anticipation of a rare and breathtaking Seth Godin appearance on Friday, March 15th. This event is scheduled to run from 6:30 to 8pm, and doors will open at 5pm for a special networking and book-signing session. Entry is $85, which includes two copies of The Icarus Deception and one copy of V is for Vulnerable, which will be mailed to your home prior to the event, courtesy of 800-CEO-READ.
Categories: news-opinion
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Blog / News & Opinion
Sketchnotes on Brains on Fire: The 2013 F.I.R.E. Sessions
By Porchlight
A few weeks ago I reviewed Mike Rohde's The Sketchnote Handbook. This week Tuesday, as Jon and I were sitting inside Greenville's Peace Center, eagerly anticipating the start of Brains on Fire's 2013 F. I.
Categories: news-opinion
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Blog / New Releases
Mastermind: How to Think Like Sherlock Holmes
By Sally Haldorson
Have you ever driven to or from work only to arrive at your destination not remembering much at all about the drive? If someone asked you to describe the colors of the other houses on your street, could you? We often excuse our lack of attention or memory by saying that we are "on autopilot.
Categories: new-releases
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Blog / News & Opinion
Podcast Q&A with Sarah Miller Caldicott
By Sally Haldorson
Sarah Miller Caldicott is the author of three books, Innovate Like Edison, the e-book Inventing the Future, and her newest, Midnight Lunch: The 4 Phases of Team Collaboration Success from Thomas Edison's Lab. CEO of the innovation consulting company, Power Patterns, and a great grandniece of Thomas Edison, Sarah is committed to translating the innovative methods of Edison for the digital age. In Midnight Lunch, she focuses on contemporizing Edison's collaboration process, and offering a concrete methodology for implementation.
Categories: news-opinion
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Blog / News & Opinion
Author Pow Wow recap
By Porchlight
Some of us here at 800-CEO-READ just returned from this year's Author Pow Wow in Austin, TX. What's the Pow Wow? Every year since around 2005, we've gathered a room full of publishers, authors, marketers, speaking experts, designers, editors, agents, sales people, and a few people curious about becoming an author, to talk about what works, what doesn't, and how to make a more successful career as a business author.
Categories: news-opinion, publishing-industry, the-company
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Blog / News & Opinion
The Business Book Awards Translator Lab
By Porchlight
When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you. So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter.
Categories: news-opinion
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Blog / News & Opinion
Unconscious Branding
By Porchlight
Ask the customer what she wants; certainly this tactic is not unheard of. Companies do this constantly with focus groups, usability testing, et cetera. The general idea is that through a series of tests, we can better identify what our customer wants, and by extension what our customer will buy.
Categories: news-opinion
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Blog / News & Opinion
Book Awards Lab
By Porchlight
Our friends at Translator have invited us back to discuss our annual Business Book Award winners. They claim it's their most popular lab, and what can we say, people love to hear about the biggest and best ideas published in the world today, so we're happy to take part. Join us Tuesday, January 22nd from 8:00-10:00am at Translator: 415 E Menomonee St.
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 101
By Porchlight
After our 100th issue in November, and spreading ideas and information in manifesto form each and every month for the past seven years, we took a (much needed) month off to reflect, refresh, and refocus. . .
Categories: news-opinion
