Like rubber on glue

We know you want to meet these guys. Just a reminder that Dan Heath and Chip Heath, authors of Made to Stick, will be in Milwaukee in just two weeks, on February 6. These guys are drumming up a lot of media and support. They were on the Today Show on January 3. Their book was reviewed in Time magazine. Fast Company magazine thinks it could be this year's Freakonomics. There's a reason Made to Stick is getting a lot of attention. It's a really important book. Made to Stick is the first in our LeaveSmarter series. Each event is taking place at The Eisner - American Museum of Advertising and Design in Milwaukee's Historic Third Ward. You get lunch and a copy of Made to Stick. And what a cool space! The entire event will take place in the Museum's upper gallery (shown below). Make your reservation at 800ceoread.com/events. Bring a guest and save $10/person. Bring 9 guests and save $20/per person. (I've heard there might even be a special offer up soon at inbubblewrap.com.)