News & Opinion
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Blog / News & Opinion
Taming The Search and Switch Customer Interview with Jill Griffin
By Porchlight
In this interview, I talk with Jill Griffin, author of Taming The Search and Switch Customer: Earning Loyalty in a Compulsion-to-Compare World. Jill spends her time advising clients on ways to improve customer loyalty. In the interview, Jill describes customer loyalty as being made up of a combination of attitude and behavior.
Categories: news-opinion
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Blog / News & Opinion
Impossible to Grasp
By Porchlight
I have been recommending The Innovator's Dilemma by Clay Christensen to a lot of people lately. There are so many industries being ravaging by disruptive innovations. Publishing of all flavors is being forever changed by print-on-demand, the internet, and the amateur.
Categories: news-opinion
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Blog / News & Opinion
100 Best: Todd interviews Bo Peabody, author of Lucky or Smart?
By Porchlight
According to Peabody, entrepreneurship is something one is either born with, or never has; it can't be taught in school. Yet, those that have it might need some guidance, which he provides in an enlightening way, by someone who's actually done what he describes. Bo Peabody's book, Lucky or Smart?
Categories: news-opinion
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Blog / News & Opinion
We Are Fans Too...
By Porchlight
Hugh MacLeod's tribute to Seth Godin's Purple Cow.
Categories: news-opinion
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Blog / News & Opinion
Reading Outside the Normal Realm
By Porchlight
Ken Peters wrote an article on Biznik titled "6 Not-So-Obvious Books Every Business Owner Should Read. " I am a sucker for this stuff. I love it when people draw lessons from unexpected places.
Categories: news-opinion
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Blog / News & Opinion
A Guest Post from 100 Best Author Steve Farber
By Porchlight
Steve Farber, one of the best minds on leadership out there, and author of The Radical Leap (one of The 100 Best), has provided the article below. His new book is Greater Than Yourself: The Ultimate Lesson of True Leadership, and it's out now. You'll find the story below contains some of the key lessons from that book.
Categories: news-opinion
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Blog / News & Opinion
Imagining India & The Blue Sweater
By Porchlight
Jacqueline Novogratz has one of the best stories behind the title of a book I've ever heard (but, I'll let her tell it below). Novogratz is the founder and CEO of Acumen Fund and author of the recently released book, The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World. It was our good friend, Seth Godin, who first suggested Jacqueline Novogratz to us, and like everything Seth recommends and supports, this book is pure gold.
Categories: news-opinion
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Blog / News & Opinion
100 Best: Jack interviews Al Ries, co-author of Positioning
By Porchlight
As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.
Categories: news-opinion
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Blog / News & Opinion
Read It For Me and You
By Porchlight
Steve Cunningham (@stevecunningham) has started a video business book review site called readitfor. me. He is four reviews into the new site and this might be something you biz books geeks will want to check out.
Categories: news-opinion
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Blog / News & Opinion
Why You Should Read Michael Lewis
By Porchlight
There are a set of writers who we assign superpowers to in The 100 Best. To the Wall Street trader turned juggernaut writer Michael Lewis, we assigned interpretation. And that may not seem like much of a gift, but it is his ability to make apparent, to bring meaning and understanding to those hidden forces.
Categories: news-opinion
