News & Opinion
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Blog / News & Opinion
Business Book Authors' Favorite Business Books
By Porchlight
Inc.
Categories: news-opinion
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Blog / News & Opinion
Your Correspondent Reports Back from SXSWi
By Porchlight
I spent last week at the SXSW Interactive Festival in Austin, TX. There was no time to slow down and write anything at length about the goings-on. Everything had to be done on the fly from the iPhone.
Categories: news-opinion
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Blog / News & Opinion
SXSW Interview with Charlene Li
By Porchlight
I was in Dallas a few weeks ago and was asked my opinion about Groundswell. I told the audience of CEOs that it was required reading for any C-level executive trying to understand social media. This interview is just over six minutes and I think Charlene Li does a great job of showing why you should read it, whether 'Chief' is in your title or not.
Categories: news-opinion
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Blog / News & Opinion
SXSW Interactive Interview with Ian Sanders
By Porchlight
This is the first of three short interviews I did with authors at SXSW Interactive in Austin last week. Ian Sanders is the UK-based author of Leap! and Juggle!
Categories: news-opinion
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Blog / News & Opinion
inBubbleWrap - Emotional Intelligence
By Porchlight
Emotional Intelligence. It's something we can all use a little more of, in life and business, and Daniel Golmean wrote just the book to help. Todd explains why Emotional Intelligence is one of the most essential titles in The 100 Best below.
Categories: news-opinion
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Blog / News & Opinion
InBubbleWrap - The Experience Economy
By Porchlight
Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back. .
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 56
By Porchlight
The 56th issue of ChangeThis has been published for your inspection and enjoyment. Excerpts and links below. ::::: Beware the Gender Trap: Marketing to the Twenty-First Century Gender Neutral Consumer by Andrea Learned "If marketers continue to create campaigns based on thinking that 'men always do this' or 'women always do that,' they are going to fall into a gender trap.
Categories: news-opinion
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Blog / News & Opinion
John Cleese
By Porchlight
I swear there is nobody funnier than John Cleese. He created Fawlty Towers, one of the greatest television shows ever. He wrote the Foreword to Andy Nulman's great new book Pow!
Categories: news-opinion
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Blog / News & Opinion
Adding New Stuff To An Already Sticky Book
By Porchlight
If for some reason, you read this blog and have not yet read Made To Stick, let me give you another reason to got buy your copy today (like its naming as the 2008 800-CEO-READ Business Book of The Year and selecting as one of The 100 Best Business Books of All Time wasn't enough? ! ) The hardcover was quietly updated with new material.
Categories: news-opinion
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Blog / News & Opinion
New Excerpt from Made To Stick
By Porchlight
Unsticking an Idea by Chip Heath & Dan Heath, Authors of Made to Stick: Why Some Ideas Survive and Others Die Since Made to Stick came out, many anxious people have asked us, "How do I unstick a sticky idea? " They want to unstick a rumor about their company or a false perception of a particular product. They want to unstick whispered mistruths about political candidates.
Categories: news-opinion
