News & Opinion
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Blog / News & Opinion
100 Best in Lexington, KY
By Porchlight
For those of you in Kentucky, head over to the Joseph Beth Booksellers in Lexington tonight at 7pm. Todd Sattersten will be there talking about the metathemes of business that he and Jack discovered while writing The 100 Best Business Books of All Time, and signing copies of their book. The talk is an insightful 40 minutes, and covers 5 points every company should be conscious of.
Categories: news-opinion
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Blog / News & Opinion
100 Best: Todd interviews Henry Petroski, author of To Engineer is Human
By Porchlight
Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process. Henry Petroski's book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.
Categories: news-opinion
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Blog / News & Opinion
Extinction and Distinction
By Porchlight
Over on the Excerpts and Essays Blog, we have two posts from Scott McKain about his new book Collapse of Distinction. The first is the problem and is called The Destroyers of Differentiation. His second piece is the solution and is titled Four Cornerstones of Distinction.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Four Cornerstone of Distinction by Scott McKain
By Porchlight
Four Cornerstones of Distinction by Scott McKain It all begins with a simple question:"How can our customers and prospects tell the difference between us and our competition? " Here's what I find absolutely amazing -- the most prevalent answer I hear from highly successful and sophisticated marketing leaders in a wide array of industries is: "I don't know. " Distinction is like a vaccine for your organization.
Categories: news-opinion
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Blog / News & Opinion
The Three Destroyers of Differentiation by Scott McKain
By Porchlight
The Three Destroyers of Differentiation by Scott McKain There was a time not too long ago when Chevy owners felt superior to those poor souls driving a Ford -- and vice versa. A person gained identification through the goods that they purchased, the stores where they shopped, the institutions where they invested -- no matter the level of price or sophistication of the product. Now, however, over the past several years we have seen the homogenization of practically everything.
Categories: news-opinion
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Blog / News & Opinion
More Sci-Fi for Business
By Porchlight
Michael Arrington's Grok This: Forget The Business Books, Go Sci-Fi To Stoke Your Imagination post from two weeks ago garnered alot of attention. I just wanted share the additional recommendations from the genre that popped up in various places. In the comment thread of Arrington's post itself: Seth Wagoner recommends Charlie Stross and Ken MacLeod, pointing to Marc Andreessen's post on top novelists from this decade.
Categories: news-opinion
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Blog / News & Opinion
Avoid Weasel Words
By Porchlight
"Whenever you can, it is a good idea to avoid "weasel" words, the words in the copy that take away from what the headline promised. . .
Categories: news-opinion
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Blog / News & Opinion
To Support Room to Read: A Mystery Box of Business Books
By Porchlight
Continuing a tradition we began last year, we've been giving away the many books we've received throughout 2008 to benefit a good cause. Since we started the offer this year we've raised $3500 for Room to Read, and we'd love for the number on the check we send them to be $5000. We'll be ending the offer on Arpil 30th, so spread the word and help us get there!
Categories: news-opinion
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Blog / News & Opinion
The 100 Best in Brookfield, WI
By Porchlight
For those of you in the Milwaukee area, head to the Barnes and Noble in Brookfield tonight at 7pm to hear Jack and Todd talk about the five business metathemes they discovered in writing The 100 Best Business Books of All Time. After the talk, they'll be signing copies of the book and answering any questions. Stay posted on their future events at the 100 Best site.
Categories: news-opinion
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Blog / News & Opinion
Birthday with Style!
By Porchlight
Well, it's happened! Time goes by so fast, friends come and go in your life, families have disagreements, apartments and homes are moved in and out of, but Strunk and White's "The Element of Style" seems so solid and steadfast. And 50 years old to boot!
Categories: news-opinion
Keep up with the latest industry news and trends, our annual business book awards, and other pieces of news and opinion floating around the offices and minds of Porchlight Book Company.