News & Opinion
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Blog / News & Opinion
Gary Vaynerchuk and Joe Sorge
By Porchlight
Gary Vaynerchuk, author of the bestselling books Crush It! and The Thank You Economy, as well as a successful entrepreneur in the wine and media industries, and Joe Sorge, partner with Chris Brogan at Kitchen Table Companies and owner of a Milwaukee restaurant group that utilizes social media to build business (he and his restaurant, AJ Bombers, are profiled in Gary's book, The Thank You Economy), stopped by the 800-CEO-READ offices and talked about how companies can innovate with technology and marketing, and where the focus should be when using social media.
Categories: news-opinion
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Blog / News & Opinion
Inc. Leadership Conference
By Porchlight
On June 15-17, 2011, Inc. Magazine will be hosting it's Leadership Conference in Dallas, TX. At Inc.
Categories: news-opinion
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Blog / News & Opinion
The 2011 Pulitzer Prize - Is There No Justice?
By Porchlight
Seth Godin wrote last October that, "If there's justice, [Kevin Kelly's What Technology Wants] will win the Pulitzer Prize. And, while I think there remains some justice in the world regardless of the fact that it did not, we would agree that it deserved at least a nomination in the general nonfiction category (something another of our favorite books, Nicholas Carr's The Shallows: What the Internet Is Doing to Our Brain, did happily receive). But, I'm sure that the book that won the category—Siddhartha Mukherjee's The Emperor of All Maladies: A Biography of Cancer—is not at all undeserving.
Categories: news-opinion, publishing-industry
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Blog / News & Opinion
Content Rules, Oh Yes It Does! - A Guest Post from Phil Gerbyshak
By Porchlight
I was pretty annoyed when RadioShack started calling themselves "The Shack. "* Do they really think that it will make them hip and relevant to people trying to make sense of the digital world. Why not just try to resolve the very real issues in the organization and try to communicate better with customers (something they are notoriously bad at)?
Categories: news-opinion
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Blog / News & Opinion
Gary Vaynerchuk in Milwaukee
By Porchlight
We've talked about Gary Vaynerchuk's new book The Thank You Economy, and are very excited to see him coming to Milwaukee to talk directly about some of the ideas in his book. And what exactly are those ideas? Renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word-of-mouth.
Categories: news-opinion
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Blog / News & Opinion
How We Can Help You
By Porchlight
These words are at the top of our home page, to point people in the appropriate direction to accomplish why they came to our site. Sometimes, that sentiment goes a bit further, when we deal directly with a customer throughout their order process. And sometimes within that process, things don't go as smoothly as usual.
Categories: news-opinion
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Blog / News & Opinion
Interview Unearthed
By Sally Haldorson
GoogleAlerts shared a little surprise with us this morning. An interview Jack and Todd did with Michael Bungay Stanier "back in the day" when The 100 Best Business Books of All Time was just a newborn was put up on Stanier's (great-looking) Great Work Interviews site. In this interview, Jack, Todd, and Michael talk about: A big aha!
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 81
By Porchlight
Why "Free" Is the Wrong Price for Water—Even If You Live on $1 a Day by Charles Fishman “Free turns out to be exactly the wrong price for water—whether that water is being used by huge global corporations, farmers, ordinary middle-class citizens, or the poorest people living in developing countries. Water that is so cheap provides no incentive for big users—corporations, farmers, even cities—to spend money necessary to better manage their water. [.
Categories: news-opinion
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Blog / News & Opinion
The Entrepreneur Equation
By Porchlight
Carol Roth's new book, The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, is the truth serum needed by anyone interested in starting their own company. For some, it might be slightly bitter to taste, but the healing effects go a long way in the battle against blindly following passion into financial ruin and crushed dreams. Literally energized by her book, I immediately sent her a few questions.
Categories: news-opinion
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Blog / News & Opinion
Built to Sell
By Porchlight
Most people that start companies do so because they are passionate about what they're selling. While that's important, it can also become a trap, blinding the entrepreneur to business opportunities that exist within the idea. It may seem crazy at first, but author John Warrillow talks about the idea that entrepreneurs should build their businesses in a way that makes them sellable.
Categories: news-opinion
