News & Opinion
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Blog / News & Opinion
BrandManageCamp 2010
By Porchlight
If you're in the Vegas area (or are interested in going), be sure to check out this year's BrandManageCamp, run by the great folks at ManageCamp. 2010 marks their 8th event, and this year's lineup is not to be missed. Featuring a bunch of authors we've talked about (and with) at this site before: David Meerman Scott, Jeff Hayzlett, Jackie Huba, Bob Gilbreath, and many more, discussing ideas on building your company's brand.
Categories: news-opinion
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Blog / News & Opinion
New inBubbleWrap Offer: Think like a Rich Dad
By Sally Haldorson
If you didn't already know this, 800-CEO-READ powers a business book giveaway site called inBubbleWrap. Once a week, we post a new offer for a free book, usually a new business title. All you have to do is answer two questions related to the giveaway and provide your contact info (that we only use for inBubbleWrap giveaway notices) and you are entered to win!
Categories: news-opinion
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Blog / News & Opinion
Top International Best Sellers: July 2010
By Porchlight
I cannot imagine why I have not posted this before - I am greatly ashamed at myself for allowing almost a WHOLE month go by without any of you knowing what people across seas, valleys, mountains and portages were reading in July! I guess it could be because I've been so busy this summer - going to the various Festivals in Milwaukee, seeing Rufus Wainwright in concert, visiting family and friends in neighboring Green Bay and Madison. .
Categories: news-opinion
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Blog / News & Opinion
Where to?
By Porchlight
The business book world lit up when author Seth Godin announced recently that he would no longer be publishing through a "traditional way. " After twelve bestselling books, it might be said that he doesn't need to publish another one. But as readers of his blog know, he's not short on ideas, so what will he do with them?
Categories: news-opinion
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Blog / News & Opinion
Mastering the Game
By Sally Haldorson
Last weekend, my co-worker, Roy, and I attended a small theater group's performance of the 1986 Cold War musical Chess. The musical was a huge hit in London, but when it was brought to Broadway, the format of the production was changed and it closed within 2 months. Being friends with theater folks in college introduced both Roy and me to the music and we are two of only a handful of people (my husband being another) we know who remember the show even exists: though perhaps you might know its most recognizable song, One Night in Bangkok.
Categories: news-opinion
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Blog / News & Opinion
Time Flies But Service Improves
By Porchlight
About four years ago, I contacted Todd Sattersten from my previous employer and talked to him about some ideas using multimedia for 800-CEO-READ. That discussion lead to creating some unique products for authors - combining books and video to make some limited edition items. It was a great collaboration.
Categories: news-opinion
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Blog / News & Opinion
When to take a hike
By Sally Haldorson
Last night I had come to the conclusion that I was quitting Facebook and maybe I would delete all of my bookmarked blogs too. Not because anything drastic happened. .
Categories: news-opinion
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Blog / News & Opinion
Service Meltdown
By Porchlight
In a recent conversation with author Raul Pupo, I described my surprise that there were no local customer service classes, workshops, events, or otherwise to take part in. "That's no surprise," said Raul. He believes the disconnect begins with education, and permeates business.
Categories: news-opinion
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Blog / News & Opinion
Predictable Magic
By Porchlight
What thoughts come to mind when you hear 'Design Strategy? ' On the surface, it implies the shape, color, dimension, and placement of objects, but actually, it defines how emotional connections are managed through business. Sound like a big jump?
Categories: news-opinion
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Blog / News & Opinion
Keeping the 800-CEO-READ Meeting Minutes
By Porchlight
In summary: two rainbows, pay attention, talk and listen, always connect, find their pizza, play catch in the dark, and gin.
Categories: news-opinion
