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"Rudyard Kipling, who proclaimed that 'East is East and West is West and never the twain shall meet' has already been proven wrong with respect to Westernization of heritage-rich and tradition-based China and India. He will be proven wrong again as we witness what I refer to as the Easternization of the world.
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In short, it will be less a clash of cultures and more a fusion of cultures across arts, architecture, science, law, engineering, medicine and management traditions and perspectives.
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The rise of Chindia is not only inevitable, but it will be beneficial to the world economy. It will be, of course, beneficial to businesses and entrepreneurs, but also to the masses at the bottom of the pyramid (people who earn less than two dollars a day)."
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All this time we thought Seinfeld was a show about "nothing." Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But, unlike the Soup Nazi's secret soup recipes, these marketing lessons are to be shared freely with everyone.
So why did I write this eBook? Anyone who knows me well knows that I watch way too much Seinfeld. So much so that many times during a conversation with someone I'll remark, "Hey, that reminds me of a Seinfeld episode where Jerry and Kramer are..." Basically, it's a curse.
We'll that's all about to change with this eBook. I have decided to use my Seinfeld powers for the good of marketing-kind. Maybe this will help to quiet the voices in my head (doubtful, but one can hope).
Even if you have never watched an episode of Seinfeld in your life (shame on you!), you can still participate. I'll give you the background of each episode so that you can play along at home.
...on with the show.
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Recall that moment when you where your most creative, aware, and tuned into the world around you. Imagine how valuable it would be to harness that state of mind and apply it at will to your most stressful and challenging business situations. To shine when others collapse or choke. To take a potentially disastrous circumstance and turn it into a diving catch worthy of any sports show highlight reel. Business Improvisation is the process of accessing and applying creativity to a situation in real time. It is the ability to converge composition, creativity and execution to achieve success.
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This manifesto is about applying the skill of improvisation to performance in the business world. The skills are taught in several other professions such as music, theatre, medicine, military, and EMS. There is also a growing body of research to support the premise. This is your competitive advantage when comes to thinking quickly on their feet.
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You can find meaningful work in corporations, but if the company values are too different from your own or if you are stuck in a job that doesn't tap into your talents, it's probably time to escape. Too often, corporate jobs revolve around meetings and bureaucracy and don't offer you enough opportunities to do work that you can truly feel good about. Over time, the stress of staying in a job you hate can lead to burnout, depression, anxiety, ulcers, chronic back pain, high blood pressure, and even serious heart conditions.
You may think that this is the price you have to pay for stability. But make no mistake, whatever job stability you think you enjoy is an illusion. Layoffs are standard operating procedure for corporations these days. No career choice is completely stable and risk free anymore. So if you're going to take a risk anyway, shouldn't you at least do it in pursuit of your passion?
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In the past, an employee's relationship with their job was about work life boundaries. Today and in the future, work is and will be an integral expression of who you are. More than ever before, people need resources that will give them a framework to organize their ideas, sources of motivation, skills, and tools and sources of motivation to take control of their job and discover what's in it for them.
Enter the Career Employee Bill of Rights. These are not the rights afforded to you by the law. These are your eight inalienable rights, and unfortunately, no one has made it clear that you have these rights. Now it's your time and turn to discover what each of these mean to you and take action to make these rights yours. Then, live them every day of your working life and professional career.
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