ChangeThis RSS
Today, an immense change is happening to PR and it will affect communications professionals around the world from this point forward. The concept of PR 2.0 was born about 10 years ago (although not many people know this). PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet. I believe that with PR 2.0, a new breed of Web savvy PR/marketing professionals has been born. As a result of PR 2.0, brands are able to have conversations directly with their customers in niche Web communities. They are invited to participate in dialogue, in places where they have never been invited to participate before. PR 2.0 puts the "public" back in public relations with the ability to speak to more people. The concept is driven by technology (the Web 2.0 platform and social media applications) and 21st century consumer behavior.
Continue reading
"Regardless of our profession or activity, adaptation is what separates peak performers from the rest. The way we think about pressure influences the way we feel and the way we react. Conversely, acting is adapting. If we act confidently and relaxed, our body tells our brain 'no problem here' and we start feeling calm and controlled. The better we become at acting out the emotions we need to feel, the better we can adapt to pressure.
[...]
Peak Performance Thinking is about drawing out high energy when it counts: it's about Responsiveness and it applies to any area of life. Peak performers can reproduce the thoughts, feelings and behaviors that lead to a state of high, positive emotion or the "Ideal Performance State" (IPS), as defined by [Jim] Loehr. We all have the ability to access IPS and cultivate it towards greater achievement."
Continue reading
"Regardless of our profession or activity, adaptation is what separates peak performers from the rest. The way we think about pressure influences the way we feel and the way we react. Conversely, acting is adapting. If we act confidently and relaxed, our body tells our brain "no problem here" and we start feeling calm and controlled. The better we become at acting out the emotions we need to feel, the better we can adapt to pressure.
[...]
Peak Performance Thinking is about drawing out high energy when it counts: it's about Responsiveness and it applies to any area of life. Peak performers can reproduce the thoughts, feelings and behaviors that lead to a state of high, positive emotion or the "Ideal Performance State" (IPS), as defined by [Jim] Loehr. We all have the ability to access IPS and cultivate it towards greater achievement.
Continue reading
"There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even though I can recommend which of today's popular strategies I believe deserve your attention, there is no guarantee that these same strategies will still be as relevant in 20 years. I think they will, but no one can see that far ahead.
With all of that said, [these] are the six strategies on which all the great companies I studied were relentlessly focused."
Continue reading
"In Prehistoric times, saber-toothed tigers and other wild animals tried to make primitive man their meal, before he made a meal out of them. Out of this anxiety-ridden society, a built-in coping mechanism was burned into our genes—the fight or flight response. In today's business world, leaders face a modern-day breed of saber-toothed tigers; burnout, corporate takeovers, diminishing finances, and other anxiety-producing events threaten our well-being and the survival of our companies every day.
[...]
When it comes to managing our anxiety, it's time to evolve. Anxiety is as much a fact of life today as it was for our ancestors. How we use it makes all the difference. If we let it overwhelm us, it will turn to panic. If we deny or run from it, we will become complacent. But if we use anxiety in a positive way, we will turn it into a powerful force in our lives. We will uncover the hidden driver of business success."
Continue reading