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"As working professionals across the world, we all want the same things when it comes to time management. We want to feel a certain peace of mind that comes from knowing that our affairs are in order and that we've not forgotten something that might jump up later to give us a nasty surprise.
We also want to get as much as we can out of life, and to maximize the time we have to be alive. We share the belief that this time is limited, and we want to spend it in ways that are in line with our values and commitments.
And we all face the same problem of having only 24 hours in the day."
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"You and I are incredibly lucky.
For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.
Word-of-mouse is the single most empowering tool available to marketers today. I wrote this e-book so you can take advantage of the power of viral marketing too. In it, I share ideas that will help you create your own viral marketing strategies and campaigns."
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"My experience as an individual, consultant, parent and leader indicates that efforts to fix weaknesses are ineffective. Furthermore, I believe that the goal of being well-rounded is both undesirable and impossible to attain. The purpose of this manifesto is to explain why I believe this and to offer a better alternative.
[...]
These examples from my life illustrate the three primary lessons of this manifesto.
1.There is nothing wrong with you. Weaknesses are important clues to your strengths.
2.You find success when you find the right fit. You need to match your unique characteristics to situations that reward those qualities.
3.Your weaknesses make you different. They make you a freak and it's good to be a freak."
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"Failure is valuable only when we realize it is a normal part of the business process even when there always isn't something to learn. So it does not hold us back.
The real fear and pressure in this whole process is not brought on by our competitors or other outside people. It mostly originates within us. The biggest fear we have is that someone in our position would have done better than us, made better decisions than us and would have built it faster and more profitably than we did. We believe that that we should be in a different place than where we are right now, and that we would be, if only we had made better decisions. Nonsense.
In our business life, in order to move forward, past the fear, past the failure, yes past the success, we actually need to just let go. Letting go is the key to gaining true business confidence. Not by holding onto what people have taught you are the keys to success. Not by looking for the 7 steps. You need to let go of the idea that there is always something to learn from failure or that you can always build and duplicate your success. Get ready for your next great success by letting go and bouncing."
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"I want to share something with you I've learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection –an emotional bond that promotes trust, cooperation and esprit de corps – they will never reach their potential as individuals, nor will the organization."
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