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"Manners matter, not just socially; we all know manners matter socially. Manners matter in business. Good social skills, in fact, are critical to the success of any business. Let's talk about the why and the how, but first, let's dispel a common myth: being polite doesn't make you a doormat. We've all seen the stereotype: meek and mild librarian/accountant gets walked on by everyone, running others' errands, never getting any respect, until one day, they explode in a rage, baseball bats and fists and profanity flying, and finally, finally, they get the respect they deserve and find true happiness in life. Let's stop pretending Hollywood represents real life."
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"If You Build It, They Won't Come What happened to the early days? You built a baseball stadium, a store, a web app, and people flocked to it... now what? We are suspicious of marketing. We don't trust strangers as willingly. Buzz is suspect. It can be bought. Instead, consumers and business people alike are looking towards trust. We want our friends to tell us it's good. We want someone we know to say we should look into it. Marketing spend might start at awareness, but in the Trust Economy, communities are king, and ROI stands for Return on Influence."
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"Public, private, and civil leaders should confront together the problems that none can solve. Leaders everywhere no longer express as much confidence about the future as they once did. When they speak candidly, it often sounds as if they feel trapped in quicksand, unable to move forward easily. The methods and tools that helped them succeed in the past no longer work. The challenges they face—such as global competitiveness, health and environmental risks, or inadequate infrastructure—can no longer be solved by their organizations alone. And when they try to reach beyond the boundaries of their own corporation, government agency, or nongovernmental organization, there often is no clear pathway to success."
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"Increasingly, the place you choose to live will help determine your success in business, in finding a life partner, and in living a fulfilling life. In fact, it may be the most important decision of your life. I believe that we are in the beginnings of a shift as fundamental as the industrial revolution was over a century ago—one that will have as dramatic an impact on how people live and work. Furthermore, it will have a dramatic impact on where they live and work."
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