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Why does one product succeed while others crash? And why do the second and third products from a successful company almost always fail? The crew at Pragmatic Marketing determined that there are more reasons than features and price when determining the success (or failure) of a product, including "inside-out thinking" and the distractions of running a successful company. Here, they present 7 Secrets to dramatically increase the likelihood of becoming a market-driven success.
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Here, Dave Platter warns of the dangers of the constant connectivity that social media demands. He presents a subtle argument that whatever self-image we create for ourselves as a result of our web popularity is ephemeral. He encourages us to not rely too heavily on how many emails we receive to determine our self-worth. Instead, to disconnect is to remind ourselves that we are present, human, of the physical world. It is a lesson worth remembering.
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Michael Strong has a vision of schools which will promote authentic learning for our youth. He has a vision of creating institutions that model positive behavior. He believes that our society doesn't provide this guidance early enough to help form the futures of children who are starved for meaning and inspiration. In this expansive manifesto, he calls for a diverse educational market in terms that any business person will appreciate.
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In this manifesto, Matthew Kelly warns of the high price of turnover. Sure, we all know that losing employees costs money, but lost opportunity is often an incalculable cost. Many pundits and business owners blame employees, thinking they are uncommitted. But, Kelly argues, people leave their jobs because there is a disconnect between the work that they are doing and the dreams for their future. And it is up to managers to help reconnect their employees to their dreams.
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Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalesne (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored. Just think "Soccer Mom"...and you'll know the power wielded by these small, but strong groups.
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