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It's well-known that the safety standards of Toyota vehicles are singularly high due to the company's commitment to innovation and precision. But the Toyota philosophy can save your life at the hospital as well. There are over 100,000 deaths in hospitals each year as a result of systematic failure. Graban asserts that a lean manufacturing approach, like Toyota's, is the answer to saving healthcare...and possibly your life.
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Bob Sutton employs his signature frankness to discuss whether the bad behavior of workplace bullies and jerks should be tolerated in the name of success. While referencing such famous assholes as Steve Jobs of Apple or Hall of Fame baseball player Ty Cobb, Sutton debates the value of getting results with a strategic temper tantrum.
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Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don't know what he means, you probably aren't. So, read up on how you can walk the walk in this new consumer-led century.
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Arena argues that the widely-held notion that corporate responsibility is about "doing good" marginalizes an important part of doing business in the 21st century. Instead, it is about innovation, changing as the world changes. She also lets us in on which extraordinary companies driven by purposeful ideas actually succeed.
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The Heath Bros. walk the walk in this manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on "The Today Show" or NPR? Get to know them here because these ideas stick.
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