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It is a common theory that successful people live their lives like a project plan, so we struggle to shape our lives along a pre-determined path. Instead, Oliver asserts that that the majority of people, many of them very successful, make it up as they go along. This smart manifesto offers a convincing and well-researched argument encouraging us to do a little drifting.
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Looking forward, competitive advantage demands competent process management to navigate the tumultuous and frenetic environment that enterprises face. Your value acceleration, not just value creation, is the metric to determine your enterprise's success.
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Prosen argues that the best way to produce extraordinary results within your organization is to create an accountability-based culture focused on producing results, not activities.
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Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He'll present 10 critical components to take on the journey, and a 5-step process to guide the way.
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"Rate your experience from 1 to 10." "Would you recommend our company?" We ask the questions of our customers. But what do we do with their answers? Jeanne Bliss gives us the action plan to actually make our customers happy with our services.
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