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Jay Greene's Design Is How It Works: How the Smartest Companies Turn Products Into Icons was published this week by Portfolio. It's an interesting overview of companies that have integrated a design philosophy into their business model, releasing products that don't just look nice, but function and satisfy customer interests on many levels.
Obvious choices like Apple and Nike are covered, but the more interesting ones were the less obvious choices like Ace Hotels (turntables in their rooms!
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A few people mentioned the book Preparing CEOs For Success: What I Wish I Knew to me, and admittedly, I haven't gotten around to it until now, months after its May pub date. What I didn't realize I was missing, was more than just some expert's opinion about the challenges and successes of being CEO. This book is a formal guide for understanding what it takes to be CEO of a company, from personality, to practice, to leadership, to how you are perceived by others.
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We're nearing the first anniversary of our Big Brain Business Book Club. For the past four quarters, we've sent out the best picks from the newest books. There have been books from a well-known Fortune 500 CEO, a man you know by name, an urban studies theorist who focuses on creativity in cities, a jack of all trades who speaks to innovation, and a few more.
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Our new mid-summer edition of The Keen Thinker is now available.
Want to enter your book(s) into our Annual Business Book Awards contest?
Want to win a copy of marketing guru, John Moore's, business book in screenplay form?
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Feeling under utilized and appreciated?
We've got a few boxes of a book that can help you manage your time and prove to your teammates that you have skills that can make their lives easier. It's a great story called Invaluable: The Secret to Becoming Irreplaceable, and we're selling these remaining copies at a huge discount.
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